In today’s competitive business environment, companies are increasingly recognizing the importance of both employee experience (EX) and customer experience (CX). However, the relationship between EX and CX is often complex and multifaceted. That said, it is clear that there is a strong connection between the two, and that both can have a significant impact on business performance. Companies that focus on improving EX as well as CX are well-positioned to succeed in today’s competitive business environment.

Employees who have a positive EX are more engaged and motivated, which leads to better customer service. In turn, customers who have a positive CX are more likely to be loyal and repeat customers – preferring your brand over others and spending more over time. For example, a study by Bain & Company found that a 5% improvement in customer loyalty can lead to a 25% increase in profits.